Archives de mots clés: stratégie

Renault : comment en est on arrivé là

Ulysse Paumier 19 juin 2020

Nous sommes en 1997 et Renault lance une campagne de publicité qui fera date : « Ca ne marchera jamais ! ». C’est l’une des publicités de lancement du Renault Kangoo, tout nouveau ludospace de la marque. Mais c’est aussi et surtout…
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Industrie

Carlos Ghosn, Clio, Lucas de Meo, Mégane, monospace, Renault, Scenic, stratégie, SUV

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